From the book that I read before, marketing is really important for all companies. Why? Because it develops the brand products and loyal customer basises which is known as intangible assets for increasing the company value.
The problem are:
1. What kind of fitures should the company provide for the cuatomer?
2. How much money for the product which is offered for customers?
3. Where should the marketers sell the products?
4. How much budget do we have to be ready to produce the products?
So, marketing is how we fulfills our needs in the benefit ways.
Source: Kilter & Keller ed. 13
